These are some novel digital marketing trends and strategies that are evolving in the present high-tech time and companies now need to use them to succeed in their growths. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. Almost everyone will be affected by the digital marketing changes happening in 2018. Companies need to keep up-dated with latest trends to be modest.