A couple of years ago, if anyone had to see a doctor, they just visited and consulted the nearby known clinic or hospital. But things have also changed in the healthcare industry as they have in any other case. As the number of hospitals, clinics, laboratories, and doctors increased, they had to resort to marketing to make themselves known and to attract patients even from far and wide.

With the advent of Healthcare Digital Marketing Agency in India a new boom has emerged in the sector. Now hospitals, thanks to the power of various digital marketing initiatives they undertake, welcome guests even from foreign countries. Today, a large number of people are searching for online health-care options.

So it is only natural that this potential cannot be left out by the health-care industry. Mobile marketing, content marketing, search engine marketing, social media marketing–in comparison with traditional forms of marketing, there are many possibilities and options. Marketing through social media and SEO practices in particular has proven to yield excellent results.

1. Let’s take a look at some of the statistics regarding Healthcare Digital Marketing Agency in India.
2. 40% of healthcare customers say that the information they found in social media has influenced the way they handle their health.
3. People between 18 and 24 years of age are more than two times more likely to discuss health-related matters in social media than those between 45 to 54 years of age. 90% of respondents in the 18 – 24 age category say that they trust medical information available in social media.
4. A significant number of smartphone owners now have at least one health-related app downloaded on their phones. This could be weight-loss apps, fitness apps and so on.
5. A good chunk of healthcare professionals now uses social media for professional networking.
6. About 60% of doctors say that Digital Marketing Agency for Doctors has significantly improved the quality of care offered to patients.

So, it’s an indisputable fact that hospitals and other healthcare facilities should focus on creating quality content –whether it’s videos, blogs, articles, patient stories, interviews and other social media commitments to keep their customers engaged and interested.

Trends to keep an eye on:

With technology and digital marketing trends evolving almost every day, keeping a close eye on what’s happening in the sector is critical.

Some of the facts which every healthcare marketer needs to understand and concentrate on are described below:

Consumers are big-time researchers:

Before arranging a visit, every customer is doing research on the hospital, the services, the doctors and even their own conditions these days. And the material is available online, which makes them avid researchers. So it must be noted that in health-related matters, the doctors no longer have the final say, a fact that marketers need to keep an eye on too.

Target the payers and consumers

Marketers in healthcare deal with different audiences, depending on the product or service being offered. The primary target is composed of doctors. We recommend and promote, and even purchase things. The trend, however, is that decision-making in this regard has moved to customers and payers in healthcare. The advertisers therefore ought to concentrate on the buyers and the payers.

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Digitals Channels are Dominating Traditional Marketing 

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The largest increase in marketing budgets for medical, diagnostic, and pharmaceutical products occurs in digital advertising content, mobile applications, and social media. The tricks in consumer marketing move dramatically to digital advertising, social media and smartphone devices.

Facts speak

It has been noted that people are now using search engines, inspired by the digital content, before booking appointments. A large chunk of people are known to make appointments via cell phones, among them.

Benefits of Digital Marketing Services for Healthcare Industry:

Lately, people were more aware of health than ever before. People go online to learn more about health and diseases, download apps for weight loss, track heartbeat on fancy smartphones, and even chat with a doctor to determine the cause of the symptoms. From its core this increasing trend in awareness has affected the healthcare industry. 

Thus it has become evident that digital marketing has transformed the healthcare sector. In the healthcare industry, we are seeing a visible transformation which creates opportunities and challenges. Let us continue by reflecting on the benefits that digital marketing has brought to the healthcare industry. 

Ways to get more patients with digital marketing:

If you’re a single healthcare provider with 20 odd employees or a 500 + worker hospital chain, your services need to be advertised for sale. Word of advertising by mouth will only take you so far. To get your brand out of the stagnation, you’ll want a solid plan in action.

Search Engine Optimization (SEO) for Healthcare Provider:

Optimizing the SEO or search engine is the route to optimize your website for relevant keyword searches to be found in the search engines. In reality, it is one of the most popular online activities among Internet users of all ages to seek information about healthcare. Because people on the Internet are seeking information about healthcare, organizations can use SEO strategies to reach their target audiences.

We ‘re all guilty on charges of at least once playing Dr. Google. Healthcare providers also appear in those searches, especially if they use the appropriate keywords and content. SEO for healthcare is not about winning page rank in the search engines, it’s about creating trust in potential patients who find your healthcare practice.

Its benefits include increase visibility, improve credibility, reduce patient acquisition cost, increase website traffic and high ROI.

Social Media Marketing for Healthcare Providers

Social Media Marketing for healthcare is a proactive way of creating and maintaining credibility and public recognition, being a key means of communicating and connecting with new patients for health care providers. 

Getting a social media presence in today’s digital-driven world is a must-have for health care marketing. Using a suitable mix of social media channels online has thus become a critical resource to efficiently touch, connect and excite customers.

Social media marketing is the use of social media sites to link to your audience to create your brand, drive traffic on the website and increase sales. The key (at present) social media sites are Facebook, Instagram , Twitter, LinkedIn , Pinterest , YouTube and SnapChat.

Health practitioners such as physical therapists, dentists, dermatologists, neurologists, ophthalmologists, podiatrists, orthopedics, physicians, obstetricians and broader organizations, including hospitals , clinics, IVF clinics, eye clinics, etc., may profit greatly from social networking.

India at the Healthcare Market

The Indian healthcare market is expected to hit US $380 Billion by 2022. This is also attributed to the adoption of digital techniques by the industry that attracts medical tourism clients to the country.