They say that if your business doesn’t exist online, it doesn’t really exist. But businesses used to operate efficiently without any online marketing few years back. Then why this saying has gained so much popularity recently? In the fast paced digital era, with technology taking over literally everything, businesses too are not left behind. Let’s see some reasons why digital marketing has become an indispensable tool for business today.

Specific Targeting

Digital marketing lets you specifically target your potential customers based on their age, gender, location and marital status. We can also analyze their online behavior, such as their browsing history and interaction with other websites. This data helps us to deliver ads based on their interests and past behavior. Thus our ad does not travel randomly here and there but rather it sits exactly where it needs to sit, bringing more clicks to the ads and finally converting them to our customers.

Global Reach

With traditional marketing, our business may never reach its full potential customer base. Digital marketing is the most powerful tool to reach potential customers at any part of the world. It is proving to be a revolutionary step in the world of marketing which was almost impossible earlier. A garment businessman in Mumbai can target its potential customers in Noida, a food exporter can target its Indian food lover customers in New York through International location targeting system, thus providing a huge reach to the business.

High ROI

With tracking of our ad campaigns, we can see real time results of our ad campaigns. We can plan data driven strategies and can track key performance indicators (KPIs) and adjust strategies based on data insights to check if our ad campaigns are working in the right direction or not. Implementing such plans is also a lot quicker and efficient than a traditional way of putting an ad. To reduce the risk of wasting our money, these ad campaigns also allow us to be flexible with our budget, about what amount we are willing to spend and what’s the best we could get with that specific amount.

Outdated Traditional Advertisements

With the changing consumer behavior, marketing landscape has evolved significantly in recent years. With people spending more and more time online, traditional methods like print broadcast and billboards are getting less popular. Traditional methods are also comparatively expensive and limited in their reach.

24*7 Marketing

With the help of digital platforms like our social media accounts, websites and e-commerce platforms, we can promote our business continuously without any time constraints. In traditional marketing, ads are often limited by operation hours and publication schedules, there is no such barrier in digital marketing as your ad campaign on Instagram could be live even at 11 pm bringing clicks from target customers. Here we can run marketing campaigns around the clock, 24 hours a day, 7 days a week.

Helps in Building Long Lasting Relationship with Customers

With facilities like e-mail marketing and social media engagement, we can nurture relationships with existing customer and offer personalized promotions. We can provide exceptional customer service by building trust and loyalty in this manner. They then not only become our permanent customers but also refer our business to others.

Brand Building

Through active Digital Marketing, there is a consistent brand visibility through various online channels including search engines, social media platforms, emails and websites. Active participation in social media conversations and engaging with followers help in creating a positive brand perception, trust and loyalty. There is a specific segment which helps in Online Reputation Management for businesses (ORM) to monitor and manage online reputation of the brand. This creates credibility which is crucial for any business in the long run.

Conclusion

To thrive in this digital age, digital marketing is an indispensable tool for any business. It has emerged as a game changer for businesses in India being equally effective and useful for small or big sized firms. With approximately 6.84 billion smart phones in the world and 4.76 billion users constantly glued to their smart phones is the best chance of reaching this massive audience through our ad campaigns. Targeting mobile audience is only possible through various aspects of digital marketing and if we don’t take over that today, we will miss out on huge number of potential customers. While you’re still thinking about it, your potential customer has gone to your competitor who has used right marketing strategy and you didn’t.  So, if you haven’t started the digital marketing journey of your business yet, start now!